New Web Design Trends – 2012

Website designing is a cluster of well organized features such as color, theme, design, accessibility and many related aspects. It is rated as top priority because it is the one that is responsible for pulling traffic towards a site; which in turn increases its sales with brand awareness. The ultimate goal of getting the site in the top position in the search results will be increased traffic flow towards the site. Until the last decade the trend was different, but 2012 has brought drastic changes in web designing techniques as many new gadgets have come into the picture. Here are some of the top web design trends of 2012:

• Infographics:

This is the latest trend that is prevailing on the blogosphere where text is no longer used, only graphical designs and images are displayed to convey the message of a company or brand. Since images act as a common medium of communication, their utilization is spreading rapidly, achieving great results.

• More HTML5 and CSS3:

Although they have been in practice for the past few years, the recent explosion of HTML5 and CSS3 has brought a new look for websites that is more attractive and user friendly. Where HTML5 creates an impressive platform, Cascading Style Sheet (CSS3) transforms the text design, for example the use of text shadows, border radius and image transparency.

• Mobile compatibility:

The increased usage of modern gadgets such as tablets and Smartphones has made designer cautious to adapt new standards for their techniques. Utilization of various screen resolutions makes it difficult to accommodate the complete site to the mobile screen; however, it is achieved through CSS3.

• Parallax scrolling:

One of the leading web design trends introduced in 2012 is the parallax feature. Parallax scrolling is responsible for featuring layered images that move around the website at variable speeds, creating an interesting 3D illusion that grabs user attention. This was possible with the support of JQuery plugins, JavaScript and Flash.

• Backgrounds with pictures:

Similar to the huge headers and footers that are traditionally in use on websites, big noticeable images or pictures are utilized as backgrounds that look really innovative. However, make sure that you select high resolution and quality images whose color doesn’t hide the content that is present on it.

• Rich typography:

The trendy usage of typography has transformed the old age feature into a fashionable look, where you can make use of alternative big and small typography that makes an impressive impact without utilizing any fancy fonts. This typography when placed in headers, footers or logos will have a quality effect on the site.

• Palettes:

This is a trending technique in which the grid-like structures are placed on the screen with the combination of light and bright colors. They are praised by many users due to their simplicity.

Kate Ford is Tech writer from the UK. Catch her @thetechlegend on Twitter