Since 62% of the clicks on search engine results pages (SERPs) occur on the first page, it is vitally important to get your web page listed there. Traffic Travis is a free SEO software tool that can help you figure out who are your competitors and what steps you can take to move up in the SERPs.
Once you have Traffic Travis installed and your project created, select the “SEO” tab and then click on “Competition.” Click the Keywords field to enter keywords you wish to target. You can enter up to five phrases in the free version but unlimited with the Pro version. Select the search engine and country you wish to use and then select “Fetch.”
The first column displays the keyword phrases you entered followed by the selected search engine. Traffic Travis analyzes the results and suggest how difficult it would be to get on the first page of SERPs. The ones to focus on are those marked “Relatively Easy.”
The next six columns display the average and median PageRank, the average and median number of backlinks for the top ten sites in the SERPs, followed by the average and median number of backlinks for the entire site of those top ten pages. The last column that displays results is the SERPs column, which displays how many total URLs are returned for this keyword. For example, “inflation” would be extremely difficult to get to the first page of the SERPs. The average and median page rank of the top ten URLs is 5. The average number of backlinks for one of these top ten pages is 72,625 with a median of 61,054. The websites that host these pages have an average of 557,066,747 but only a median of 26,233,986. A search on Bing with this search term would produce 16,100,000 results.
To see if a keyword is worth pursuing, click “View details” in the Report column.
This report displays the top ten pages for the keyword “inflation.” Here’s what each column displays:
- Url – specific web page address
- PR – PageRank
- PA – Page Authority as defined by SEOMOZ
- BLP – backlinks for this specific page
- EDU/GOV – number of backlinks that are from authority education and government sites, i.e., trusted domains
- RDP – the number of domains that refer to this page
- BLS – total number of backlinks to the website
- DMOZ – whether the site is listed in DMOZ
- TITLE – whether or not the specific page has this keyword in the HTML title tag
- DESC – whether or not the specific page has the keyword in the META description
- H1TAG – whether or not the specific page uses the keyword in an H1 tag
Examine the last four columns of the report closely. It may be possible to improve your search engine ranking by using this keyword in your title, meta description and H1 tag of your page. Of course, the page should contain quality content and be closely related to this keyword.
If you can improve your search engine ranking, people can find you easier. This will increase your traffic and improve your overall inbound marketing.