Choosing WordPress Over Other Platforms Can Improve Your Online Business
As a business owner, you want to present your company and your brand in the best way possible. Today, an online presence is a must for all small and large businesses. Electronic commerce is in its golden era, and you don’t want to miss out. Having a website can seem arduous; all that work that goes into…
Read MoreElevate Your Small Business with These Conversion Rate Optimization (CRO) Hacks
Small and solo businesses using the internet as an arena are on the verge of making big bucks. Electronic commerce is now a finely tuned machine, and more entrepreneurs invest in an online presence. Every small business should have a website—it enhances your legitimacy. It doesn’t matter if you sell products or offer services, your best shot…
Read MoreSpeed Up Your Site with WP Rocket
There have been many articles written on WordPress caching plugins. They explain what caching is, why you need caching and which plugin does the best job at speeding up your site. Most of these articles are very interesting to a geek like me and if you’d like to read the technical stuff, see the links…
Read MoreCreating a Unified Look and Feel
[UPDATED] When visitors come to your site and go from page to page (hopefully, they will stick around that long!), do they know that all the pages they visit on your site are all part of your domain? Your web site should have a unified look and feel throughout all your pages. Color schemes If…
Read MoreProtect Your Website with Wordfence
In early February 2017, over 1.5 million websites were hacked because of a vulnerability in WordPress. A patch was quickly released by WordPress.org and installed automatically on most WordPress installations. Some users, however, had turned off automatic WordPress updates and were made vulnerable to the attack. If those sites had installed a plugin such as…
Read MoreThe Dreaded 404 Page Not Found Error
There are many reasons you may end up on a “404 Page Not Found” screen but a broken link on your site shouldn’t be one of them. Having broken links, whether internal or external, can affect your search engine placement. My favorite way to avoid this issue on my sites is to use the Broken…
Read MoreInstall and Configure Yoast SEO
Yoast SEO is the most downloaded SEO plugin from the WordPress.org repository. I have used All-in-One SEO but like the features in Yoast SEO more. This is an easy plugin to install and configure. Here are the basic steps. Basic Steps to Install Yoast SEO Log into your WordPress dashboard. Select “Add New” from the…
Read MoreCaldera Forms: A Drag and Drop, Responsive Form Builder
While it is possible to have a website without a single form, it is not recommended. Forms can be used to collect names and email addresses for further marketing – a necessity when you remember that it takes, on average, seven points of contact before someone buys from you. They can also be used by…
Read MoreMust-Have WordPress Plugins: Akismet
If you have an email account—and who doesn’t—you are fully aware of and hate spam. Spam’s original definition of unsolicited email has expanded somewhat to now include unsolicited comments on blog posts. According to data published by Automattic, their anti-spam WordPress plugin Akismet caught over four billion spam comments in one month. Only 3.4% of…
Read More8 Elements of On-Page Search Engine Optimization (SEO)
On-page search engine optimization is still an important step in your content marketing strategy despite the many SEO “experts” who say it is a waste of your time. No one knows exactly what it takes to get your web page on the first page of search engine results—not even the analysts who work for Google.…
Read MoreHow to Write Better Emails in 7 Easy Lessons
Do you struggle with what to put in your email messages to your audience? I know I do. Aweber has a new 7-day course to help you write better emails. Besides the emails, they include a PDF guide that has 20 email templates to get you started. The course covers what to write in a…
Read MoreWho Owns Your Business? You May Be Surprised!
I have seen increasing numbers of my Facebook friends promoting their businesses on their personal timelines. It’s against the Facebook Terms to use your personal account to represent something other than yourself, e.g., your business. If you’re using your account to represent something other than yourself, you could permanently lose access to your account if…
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