For Neera’s site I started with StudioPress’s Lifestyle Pro child theme for the Genesis Framework. Neera wanted a custom background and header. The background was created from the material that is in her blouse (at her request). It’s a metallic, coppery material. I grabbed a square from her photo and created the seamless background from that. Neera provided several professional photographs of herself for me to use in creating her header. Based upon her color choices, I created 5 drafts from which to select the one we’d work on from there. (Note: there is a watermark showing on some of these that isn’t part of the design.)
The screen shot at the top of this page shows the final result.
For the actual site, I also created a custom widget area for the opt-in offer under the primary navigation menu. Sidebar headers and headlines were customized to match her color scheme.
Neera also had me create matching graphics for her Facebook and Twitter pages as well as a template for her Aweber newsletters.