This was such a fun site to create with Maryann! We used the Lifestyle Pro Genesis child theme from Genesis. We added a custom header and background as well as a custom color scheme picked up from both of these. Other elements of the theme were also customized to Maryann’s specification. My husband Tim provided copywriting for her sales pages.
As Maryann mentioned in her testimonial, she wanted to incorporate eCommerce. She already had merchant services in place so we used their recommendation and went with PrestaShop. This is a very robust, open-source platform but it cannot be tightly integrated into a WordPress site. We built it on a sub-domain. While PrestaShop itself is free, some of the extensions were not and they were also hard to configure. There was quite a bit of documentation but it was not for the novice website owner.
We have investigated using WooCommerce and PayPal since the original implementation of PrestaShop but that project is still in development and testing.
Besides the website, I also created the headers for her Facebook and Twitter pages.